When I was a reporter, sometimes I would have killed to be able to make up quotes for people. To put words into their mouths, saying what they wanted to say but just more elegantly than they ever spoke to me in person. Now, with the job of compiling press releases, I find myself at a loss to write good words of someone else. There it is. A clean slate to work with. All I need to do is write them down. And I can't think of anything more interesting to say then 'we are very pleased to be bringing you..' or 'we'd like to thank...' What happened to me? Where did all my words go? Where is that person who used to go out, talk to people, listen to their words, write them down and then imagine better quotes that would make the story sound more poetic? Careful what you wish for, I guess.
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