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No Show Me Da Money

I'm doing some training for work and came across an interesting statement in regards to technical information:

"..If the quality isn't acceptable to end users, no drop in cost will matter."

In the course of the last few months, I've been soaking up information from this world of technical information and usability.

I suppose the main reason companies do anything is to save money, purely because they make money, fuel the economy and allow me to live comfortably.

So I find it interesting that even though there may be a consideration when building documentation to budget it appropriately, it's also very important to remember that to the end user, it's not the quality of the paper or the colour vs black&white in the materials, it is truly about the quality of the content.

And even if you can say well, we used to charge you $20 and now we only charge you $10, it actually STILL won't make them a happier or more satisfied customer if the content does not help them.

It's an interesting shift - and also a fine line - between usability thinking and marketing thinking.

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